Motorola Shattered Stories 👻 💩 😀
We know you drop your phone all the time. But do you know what happens to the things inside your phone when it breaks?
Find out in this series of short films we created with Motorola to launch the DROID Turbo 2, the world's first smartphone with a shatterproof screen:
To extend the campaign, we worked with Passion Pictures to bring emojis to life with 3D animations puppeteered in real-time that responded directly back to people with stories about shattering a screen. Each video was written, voiced, animated, edited, and sent back in a little over an hour.
Here's the summary of our very loooooooong day:
And here's an example of a real-time response:
And here's how you respond to a troll:
Watch some of the other real-time responses here.