Quest to Legoland

LEGOLAND is one of the most fun and exciting places in the world for kids. Unfortunately, the drive there is not.

Partnering with Google, Quest to LEGOLAND transformed the drive into a LEGO themed ride by pulling in landmarks as kids travel using real-time GPS data.
The landmarks become part of a LEGO themed story and as kids move on the map, they unlock games and trivia to complete their quest.

Check it out in the App Store or on Google Play.

2017 Cannes Lion Silver - Entertainment: Brand Experience
2017 Cannes Lion Silver - Entertainment: Innovation in Brand
2017 Cannes Lion Silver - Mobile: App Games
2017 Cannes Lion Bronze - Mobile: Activation by Location
2017 Cannes Lion Bronze - Digital Craft
2017 Cannes Lion - 6 Shortlists
March 10, 2017 - FWA of the day

First, select your quest:

Then, select your theme (my fave is pirate, arrr!):

Landmarks then magically turn into a LEGO themed story:

As the map moves, awesome games and trivia are unlocked:

Promo posters