Motorola Drop Sales
With more than $4.8 million dollars being spent on replacing cracked screens in the US, Moto wanted to demonstrate the world’s first shatterproof display of the Droid Turbo 2.
To demonstrate this, we partnered with the popular tastemaker site What Drops Now to create Drop Sales, a special collection of limited-edition products that could only be unlocked by dropping your phone.
Drop Sales work on all cellphones, but without the Droid Turbo 2, you might have to take a higher risk ;)
2017 Cannes Lion Bronze - Promo & Activation
Drop your phone to unlock special deals:
And this is what happens when you don't have a Droid Turbo 2: